Indulgence dominates the August edition of Instantly's shelf score ranking of new products, with Oreo Thins (mint) and Pepperidge Farms butter rum cookies notching up the strongest purchase intent scores.
Snacks dominate the June edition of Instantly's shelf score ranking of new products, with Reese's limited edition mini sticks, Fiber One strawberry cheesecake bars and Oreo S'mores all notching up strong purchase intent scores.
M+Ms Easter peanut butter eggs, Pillsbury Funfetti spring cake mix and Jif’s new creamy almond butter all garnered high marks in the latest shelf score ranking from Instantly, which measures purchase intent for new products.
Beyond the focus group? Next generation concept testing
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.